Kat Sun
March 10, 2026
Table of contents
Table of contents
When editorial meets performance, brands win.
In this Linkby 101 guide, we break down how 10,000+ brands work with 400+ premium publishers through Linkby’s performance-based editorial PR marketplace. From campaign setup and publisher selection to CPC pricing and real-world performance outcomes, this guide explains how brands are turning trusted editorial coverage into measurable engagement, traffic, and revenue.
Key Insights Covered
- How Linkby connects brands with 400+ premium publishers globally
- Why performance-based editorial campaigns align incentives for both brands and publishers
- How brands launch campaigns and secure editorial coverage with no upfront media spend
- The CPC and CPM pricing models that power measurable campaign performance
- Real campaign outcomes, including 10%+ conversion rates and 400%+ ROAS reported by brands
