Linkby helped Anastasia Beverly Hills outperform their Meta ads by more than 30%
Over twelve months, we worked closely with Anastasia Beverly Hills to elevate the brand during major launches, key cultural moments, and high-traffic retail periods. Together, we built a steady drumbeat of content across top publishers in the US, UK, France, and Germany giving ABH stronger visibility wherever beauty consumers were already paying attention.
What was the opportunity
ABH partnered with us to amplify visibility around major product launches, key tentpole moments such as Mother’s Day, and high-impact sale periods, including the Sephora Savings Event. A significant advantage for the brand was the control and flexibility built into our platform. They could seamlessly optimize each campaign by choosing whether content drove to their own site or to strategic retailer destinations like their Sephora storefront, ensuring every initiative aligned with their broader business objectives.
What we did
Over a 12-month period, we delivered 96 pieces of high-quality content across the US, UK, France, and Germany, partnering with some of the most influential and trusted voices in the makeup and beauty space. These campaigns spanned 50 premium publishers, giving ABH access to highly engaged, interest-aligned audiences and significantly expanding their global footprint.
What we achieved
ABH saw their Linkby campaigns outperform Facebook and Meta ads by more than 30 percent, reinforcing Linkby as an essential driver within their revenue strategy. To date, our content has delivered 97,373 highly engaged clicks to their top-priority landing pages, creating consistent momentum and sustained growth for the brand.
Linkby has allowed us to tap into the diverse audiences of the top beauty and makeup authorities effortlessly through its seamless platform.
- Dawn Francisco, Chief Revenue Officer at Anastasia Beverly Hills
What we plan to do next
ABH is placing a strong emphasis on accelerating its direct-to-consumer growth, and Linkby has become a key partner in that strategy. We are rolling out a coordinated series of high-impact content campaigns designed to drive qualified traffic directly to their website. This begins with a significant Q4 initiative centered on Holiday 2025 gifting, positioning ABH to capture demand during one of the most competitive shopping periods of the year.
