How Lovehoney Scaled Revenue Without Paying Upfront for Premium Placements

Problem

Lovehoney needed to maximize Q4 revenue with a tight budget and gain recognition in the lingerie market, but traditional, premium editorial placements were too costly and carried high upfront risk.

Solution

Lovehoney used Linkby's CPC content model to secure 19 high-profile placements across major publications (e.g., Marie Claire, ELLE, Daily Mail, beautyheaven).

This strategy enabled risk-free, performance-based payment while simultaneously driving traffic to core products and building awareness for the lingerie vertical.

Results

The campaign generated a strong return and lasting visibility:

• ROI of over $1.50 for every $1 spent.
• 19 premium content placements booked (6 dedicated entirely to Lovehoney).
• Incremental sales with an Average Order Value (AOV) +19% above the brand average.
• Achieved brand diversification by securing articles specifically for the lingerie line.
• All placements remain live as continuing evergreen traffic drivers.