How Strategic Editorial Made EltaMD ChatGPT’s #1 Sunscreen
Problem
As LLMs rapidly reshape how consumers discover products, brands can no longer rely on search alone. AI assistants increasingly influence what people read, trust, and ultimately buy - especially in categories like skincare where credibility matters.
EltaMD recognized that without a strong AI visibility strategy, they risked losing position in this new discovery landscape. They needed authoritative, high-quality editorial coverage that LLMs would surface organically in “best sunscreen” queries.
Solution
EltaMD partnered with Linkby to secure premium, search-relevant editorial content that could be recognized and cited by AI systems.
Through Linkby, EltaMD landed a dedicated Page Six feature, strategically crafted and positioned to perform well within AI-driven recommendation models.
This content became a credible, high-authority source LLMs could reference - giving EltaMD the foundation needed to surface organically in AI product lists.
Results
EltaMD achieved a major milestone in the emerging AI search landscape:
- Ranked #1 in ChatGPT’s “best sunscreen” recommendations in the U.S.
- The top recommendation cited their Page Six article, facilitated by Linkby
- ChatGPT also linked the article at the end of the results, sending high-intent users directly to a shoppable destination
- Strengthened EltaMD’s leadership in AI visibility, positioning them ahead of competitors in a fast-evolving discovery channel
This collaboration showcases how strategic editorial can meaningfully influence AI-driven recommendations - and drive real consumer action.
EltaMD surpassed ROI goals and secured 39+ pieces of content for their Prime Day Sale. We leveraged Linkby's new competitive allocation to secure as much coverage as possible in a short time frame for the 4-day sale.
- Carla Moody, Director of Affiliate & Performance Partnerships at WPP Media
